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By (March 22, 2009) ()

Thinking about non-Facebook-related experiences of Mass Interpersonal Persuasion, the first thing that comes into my mind is how my friends and I use to take advantage of the MySpace network for promoting events and concerts. I am talking of the activity of promotion of the independent music label we run (by the way, you can find it here…I still feel part of the gang even if I am not actively involved any more).

One of the most common uses of MySpace since its origins, and also one of the main stimulus for people to subscribe to it, is to exploit the number of connections to spam messages, letting other people know about new albums, concerts, events, and so on..

Besides messages, I find interesting the fact that users found all the possible ways to take advantage of this platform, even the more unconventional ones. An example is using the main user’s image as an advertising space, so that choosing a certain image can be a means to spread news or join a protest and also to convince other people to do the same.

This a viral phenomenon that is very diffused on the most famous social networks, even from before the advent of the Facebook apps. The only aspect that makes this technique not 100% an MIP is the fact that its impact is not very easily measurable, at least not with the tools provided by the MySpace interface.


March 22, 2009


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